I explain AI, help pharma innovate and startups strategize.
MY EXPIRIENCE
Since 2023 I am advising Senior Leaders on how to build an AI Vision and an AI strategy. I am drawing from my 12 years of experience of R&D, commerial and Innovation roles and my Director of AI & Digital R&D Strategic Initiatives, Genmab - where I delivered on AI vision, scope, executable strategies and roadmaps (including both internal build and external tools) for multiple AI use cases/applications. I also build a high-impact AI adoption strategy - rooted in leadership, change management, psychology and data.
Now I share my knowledge and experience to support leaders worldwide.
Need my help? Let’s have an introduction and discuss your needs.
Relative to leaders outside of the C-suite, CxOs tend to express a rosier view of their organization’s GenAI investments—and how easily and quickly GenAI’s barriers will be addressed and value achieved. It’s critical that CxOs move on from being cheerleaders to being champions for achieving organizational efficiency and market competitiveness.
– Deloitte, Q4 2024
Tackling your biggest challenges with GenAI
“We want to adopt AI but are not sure where to start”
I can guide you though it all: Why invest, goals, senior/exec leadership buy-in, vision, strategy, change management, license choice, AI policy writing to execution of AI adoption strategy: inspiration, workshops, champions...
“We are not sure what to focus on as our product (example: device) had multiple applications”
I will guide you through decision frameworks and process so you can plan your strategy
“We need to understand our future customers - pharma/ biotechs to best tailor our products and messaging”
I help startups, tech companies and consultancies strategies to provide the solutions and support pharma and biotechs need.
Who are my clients?
From global communications leaders and R&D teams to biotech specialists, independent consultants, and project managers — I support professionals who want to use AI compliantly, practically, and effectively.
Executives, Board of Directors Members, Senior Leaders in Life Science companies
Founders, teams building MVPs or strategies
Consultancies wanting to better support Pharma in AI & Digital transformations
Teams that dream of productivity, but are not tech saavy
AI & Digital Transformation Leads in need of an experienced advisor and sparring partner
Senior Leaders / C-suit / BOARD of DIRECTORS
SESSIONS
1:1 or group sessions
ADVISORY
My advisory is tailored to specific needs & company focus
REQUIRES
Requires: pre-alignment on scope & expectations
MEETING
Book an introduction with me to discuss your needs
I am training and advising C-suite leaders and Board of Director members, helping them wih their understanding of AI, their use of AI, building AI vision to AI advisory so they can comfortably spar with their peers and participate in meetings where AI is discussed.
I helped a Director of AI of a Danish Biotech with advisory on AI adoption, AI literacy, AI policy, and AI inspiration. This company now has a group of champions that understand their roles, backing from their leadership, and are in the process of finalizing their AI strategy and goals. I work with them on ongoing basis.
I helped partners in a consultancy better understand the opportunities that GenAI can give them. They are focused on AI in pre-clinical research. Now they also want to become GenAI super users. Next we will map their AI readiness state a build an AI adoption strategy.
I supported a Danish MedTech startup with advice on strategic roadmap creation, decision making, leadership advice especially how to build and empower teams. This startup now has a clear roadmap, founding and a clinical trial on the way. I work with them on a regular basis.
Want to work with me?
Have an introduction session with me, where we can get to know each other and the challenges you are facing.
"This was a great session! I really feel that we went from vision to specific goals and actions."
AI Strategy Session
Director of AI, responsible for AI adoption and AI/ ML/ DS strategy, Danish Biotech
“I didn’t know where to start. Thank you. You have taken my anxiety about AI away”
AI Product Development Strategy
Project Manager, Danish Biotech
It's a great experience working together with Marcelina due to the way she challenges assumptions and provides strategic input.
Growth strategy advisory
Filip Angelov CEO of a MedTech Startup
Q&A
1
How can I best support and retain my employees in the age of AI?
Happy to help you with that. Fast answer would be that most employees want to learn how to use AI, but they need a safe environment, they need to be lead by example, they need to know it’s allowed. Many leaders I worked with considered AI trainings to be a retention tool. They were worried that if not trained their employees may move to another company as they will be worried that they will become obsolete in the new job market.
2
Can Leaders use AI and save time or become better leaders?
100%. For example they can utilize AI as an advisor to better navigate employee issues. They can use it to plan development paths for their employees or build JDs. If you want a sneak-peek of how leaders can use AI - check out my lillte e-book on prompting basics for leaders. It’s filled with examples.
3
Can you help me build an AI Vision for my function?
Yes I can. I help senior leaders and Boards of director members understand AI, gain confidence an lead with vision in this new age of work.
4
I am now a Chief AI Officer / AI strategist. Can you be my sounding board?
Absolutely. I already serve in this role. I can provide you with insights best strategies, latest adoption data, CURRENT industry trends. One of my clients for this support said: I need you to help me so I don’t need to make all of the mistakes by myself.
AI is not ‘just a technology’. It’s a deep and profound change in the way of working.
