I don’t think AI will replace us all. However, I do think it will be our everyday companion both at work and privately. Those who are familiar with it are gaining an edge already now.
I was responsible for AI projects and AI adoption when most corporates were still considering how to phrase such roles and who to hire for them.
I have 12 years of experience from the pharma and biotech industry from specialist, project and portfolio management, innovation and leadership roles.
AI is a people strategy. It requires leadership skills, understanding innovation barriers and change management as well as the ability to build from vision to actionable and measurable strategy.
I work with companies that want to understand AI and implement it well
Upskilling That Makes a Difference
I provide workshops that teach leaders to think, not repeat someone else's prompts
Companies I worked with
Companies I worked with range from small biotechs to large pharma. Among many others I worked with Novo Nordisk (various teams: from CMC to Communications), Merck - I trained the whole Danish Affiliate incl. leadership, Lundbeck, EvodiaBio, KU SUND Executive Leadership, Gubra and many others.
I am also working as a strategic advisor with medtech and biotech startups - examples:
Nanostics and ARTIC.
Last, but not least I support as an advisor to SaaS / consulting companies wanting to provide better fitting AI products/ services to the life science sector.
How did I get here?
I started as a Clinical Development Graduate in Novo Nordisk, I spent 4 years there working in biostatistics (semaglutide phase 3, N8-GP) and marketing (IDegLira/ Xultophy). Then I moved to Leo Pharma where I became consecutively: Principal Statistician, Biostatistics Lead (leading Authorities interactions and submission activities (Tralokinumab, Protopic). At that time I felt like I specialised deeply enough. It has never been my plan to have a long-term career as a statistician. I just wanted to understand Clinical Development and decision making deeply. I then moved on to the following project management and innovation roles in Leo Pharma: Project Manager (Project and Portfolio Management), Data Analytics and RWE and then Principal R&D Project Manager in Clinical Trial Innovation where we planned the 2023-2030 innovation strategy.
This chapter of my career gave me a different perspective. Suddenly I was not a Lead Statistician entitled to strongly pushing the agenda of meetings in the direction I deemed correct, but more of a collaborator, leader, one that helps the team to get on the same page, stakeholder manager, change manager and advisor to leaders. I also became fascinated with Innovation (& its challenges) and started mentoring startups via a local incubator called DTU, Skylab parallel to my work. I then joined an IT consultancy as an IT Implementation Lead. Now my experience was a rare mix of deep R&D specialization, project management, very senior stakeholder management and IT. In that last role I was thrown in deep waters without much help that I desperately needed (as I was only becoming an IT expert).
What I was not able to get from my bosses or peers I got from AI and became an AI super user. It seems I was building towards AI even without knowing it. Because AI without deep process and people understanding is worth very little. I was recruited into a role of AI & Digital R&D Strategic Initiatives Director in Genmab, before AI became the hype it is now, where I drove AI projects as R&D PM, and built some of the first AI adoption roadmaps in our industry. Parallel to my work in Genmab I opened my own company EfficiencyTactics ApS - as I was being requested to provide keynotes, train teams and individuals in AI and advise other life sciences companies on AI strategy. Since May 2025 I work full time in EfficiencyTactics ApS advising and training teams and individuals in our industry.
Podcast appearances
WithAIFM wrote about this podcast
AI adoption isn’t just about tech—it’s about people. Marcelina shares:
– How AI is reshaping leadership and decision-making
– Why emotional intelligence (EQ) is critical in AI-driven teams
– How AI can help leaders bridge gaps between business, tech, and strategy
– What it takes to go from AI user to AI power user
If you’ve ever wondered how AI can be a game-changer in your business or career, this episode is a must-listen.
